How Content Moderation Benefits Your Online Brand Perception

Moderation of content refers to the review and monitoring of user-generated content on online platforms to ensure that it complies with certain standards and guidelines. As part of this process, inappropriate or offensive content will be removed as well as community guidelines and terms of service will be enforced. To put it another way, when a user posts content to a site, the content is screened to ensure that it is in compliance with the site’s rules and that it is not illegal, inappropriate, or harassing. These are just a few handful benefits of content moderation as a best practice process. For online platforms that rely heavily on user-generated content, such as social media platforms, online marketplaces, communities, and forums, content moderation is a common practice. Platforms may choose to moderate content using the following methods: Pre-moderation Post-moderation Reactive moderation To achieve the best results, these methods require both automation and human interven...