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  The healthcare industry is evolving at lightning speed. With the rise in the usage of artificial intelligence in healthcare, the growing emphasis on patient engagement, and the shift towards value-based care, we are witnessing a paradigm shift in healthcare delivery. Additionally, genomics and precision medicine are revolutionizing treatment approaches, enabling personalized care based on individual genetic profiles. As we navigate these 2023 healthcare trends, embracing innovation and staying ahead of the curve will be crucial in delivering better patient outcomes and driving positive change in the healthcare landscape. To help you stay on top of it all, we have compiled the top 5 healthcare trends that are slated to drive the 2023 healthcare market. 1. Growth of AI in healthcare Recent years have been witnessing a significant boost in the usage of artificial intelligence (AI) in healthcare. Various AI-aligned technologies such as computer vision, natural language processing, an...

  Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorporate AI-based tech (digital humans) into their business. Numerous companies across multiple industries have started adapting AI-based business models. Digital humans, which was once considered to be a futuristic theory, is now a reality. Companies and start-up firms have started developing digital humans for a diverse field of applications. Although still in the developmental stage, the technology is widely accepted and used across different domains. When digital humans interact with customers on behalf of a company, it creates a customized, unique personal experience for the customers with a human touch that helps in gaining customers’ trust in the company and its product. At present, digital humans have found their applications majorly in banking & finance, technology & software, entertainment, automotive, healthcare, gaming, retail, education, and tel...

  Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a successful product launch. The global medical devices market attained a value of about USD 462 billion in 2020. The market is expected to grow within 2023-2028 at a CAGR of 6.1% to reach nearly  USD 661 billion  by 2026. To succeed amid breakneck competition like this, medical device players will need a solid go-to-market strategy. One that ideally aligns with customer needs, defines the right market segments, and refines value propositions. Bringing a medical device to the market is a uniquely challenging proposition. Unlike consumer goods and services, among other categories, medical devices are highly regulated.  An effective medical device go-to-market strategy has four critical components — a clearly defined value proposition, a deep understanding of your target market and their needs, competitive intelligence, and established distribution channels...

  The recent pandemic caused unprecedented challenges caused for medical device providers. To address these they implemented disruptive innovations such as AI, ML, and 3D printing solutions in their products. Consequently, it transformed the way of treatment and data management among healthcare stakeholders. Meeting the needs of growing trends in healthcare, medical device providers are concentrating on connected consumer health propositions that help patients take care of their health at home and facilitate data sharing with caregivers and healthcare providers remotely. Developed medical device markets like the US, Europe, Japan, and Australia are well-versed with several advanced technologies and techniques. However, in developing regions including the Asia Pacific and the Middle East, most medical device markets are in the nascent stages in terms of innovative technologies. Medical Device Trends 2023 The key trends transforming the medical device industry include medical robots,...

  The twenty-first century has witnessed several major infectious disease epidemics that have had a profound impact on global populations, causing widespread morbidity and mortality. From the outbreaks of SARS coronavirus, swine flu, MERS coronavirus, Ebola and Zika virus diseases, to the ongoing COVID-19 pandemic, these outbreaks have highlighted the urgent need for robust surveillance and response mechanisms. Infectious diseases have a significant impact on global health and socioeconomic stability, contributing to high mortality and morbidity rates. While vaccinations, antimicrobials, and antiviral medications are valuable tools in managing infections, the emergence of novel pathogens and drug-resistant settings pose challenges. Therefore, the selection of appropriate diagnostic methods for rapid pathogen identification is crucial for both clinical disease diagnosis and effective public health management. Molecular diagnostics has emerged as a viable and cost-effective alternati...