Netscribes offers Data and insights for the digital economy.

  Various types of thought leadership content can act as powerful tools for establishing authority, influencing audiences, and driving business growth. By sharing insights, expertise, and perspectives on relevant topics, thought leaders can position themselves as trusted resources and gain the attention of potential customers, partners, and investors. There are numerous examples online that testify how the best thought leaders are not always the most knowledgeable or experienced but rather those who are able to challenge the status quo, offer new and innovative perspectives, and ask uncomfortable questions. This is because thought leadership is not simply about sharing information. It is about influencing the way people think and behave. It is about challenging the herd mentality and encouraging people to think for themselves. But can that always guarantee success? As it turns out, evidence based on a Semrush survey suggests that a truly well-crafted thought leadership content requ...

  Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positioning, pricing, marketing campaigns, and other relevant factors. Competitive intelligence helps automotive companies gain a competitive advantage by understanding the strengths, weaknesses, and activities of their competitors. By analyzing competitive intelligence data, companies can benchmark their performance, identify market gaps, uncover opportunities for differentiation, and develop strategies to outperform their rivals. This knowledge helps automotive companies make informed decisions, optimize their strategies, and stay ahead in the highly competitive automotive market. Vehicle platform landscape research In the realm of competitive intelligence research, vehicle platform landscape research refers to the analysis and understanding of the various vehicle platforms used by automakers. A vehicle platform, also known as vehicle architecture or vehicle platfor...

To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming together to discuss a topic guided by a facilitator. It’s like a chat room in real life, bringing in diverse perspectives and giving researchers a complete picture of the subject matter. But when it comes to qualitative research what sets a focus group apart? Focus groups form an integral part of research methodologies. Yet, unlike their quantitative counterparts, they aren’t fixated on numbers. They’re about human interactions, the nods, the laughs, and the occasional disagreements that breathe life into data. While it is a valuable method of gaining insights, it comes with its challenges. Focus group discussions can be dynamic, with participants expressing diverse opinions and perspectives. However, managing this diversity and extracting meanin...

The paradigm shift in the realm of business-to-business (B2B) e-commerce, driven by digital transformation, places a growing emphasis on optimizing digital user experiences. Interestingly, a staggering 90% of B2B buying journeys commence with an online search, and the majority of interactions transpire via digital platforms. Here’s where B2B catalog management comes in. Yet, to maintain a competitive edge, it becomes imperative to glean insights from the world of business-to-consumer (B2C) practices while also tackling the unique intricacies inherent to B2B e-commerce. What exactly is B2B catalog management? B2B catalog management is the act of customizing, optimizing, and restructuring the wholesale product catalog for a fast and efficient buying process. It promises significant potential in lowering costs and ensuring B2B product quality. Join us as we delve into the significance of B2B catalog management in streamlining operations and explore its various facets. Significance in ...

  The automotive industry is undergoing significant transformations driven by technological advancements, changing consumer preferences, and environmental concerns. As companies navigate this dynamic landscape, it is essential for them to conduct thorough market research. Market research plays a crucial role in understanding the dynamics of the automotive industry. It provides valuable insights into consumer behavior, market trends, competitive analysis, and emerging technologies. Conducting comprehensive market research helps automotive companies gain a competitive edge by identifying new market opportunities and understanding customer needs and preferences. Furthermore, market research in the automotive industry enables companies to monitor industry trends and technological advancements such as new propulsion technologies like electric vehicles (EVs), Hydrogen Fuel Cell Vehicles, autonomous driving, connectivity solutions, and many more. By staying up to date with these trends, c...