Netscribes offers Data and insights for the digital economy.

  Video reigns supreme on social media. But as a business or brand, how can you measure if your videos truly resonate with your audience and achieve your goals? That’s where video analytics come in. Read on to understand how video analytics within social media, can help maximize your marketing impact. Beyond basic view counts, video analytics offer a treasure trove of data. Overall, it tracks key metrics like engagement rates (likes, comments, shares), audience demographics, watch time, completion rates, and even sentiment analysis. By understanding these metrics, you can gain valuable insights into what resonates with your audience, what formats and topics work best, and where you can improve. Data-driven decisions based on such insights are crucial for crafting video content that truly connects and converts. The role of video analytics in social media strategy Video analytics aids in tailoring content to align with your target audience, boosting reach with laser-sharp precision, ...

  Have you ever wondered what happened to traditional advertisements and celebrity endorsements while casually scrolling on Instagram? With  23%  of brands worldwide focusing 40% or more of their marketing budget on influencer marketing, it’s safe to say there’s a new sheriff in town. What started with ‘mommy bloggers’ back in 2009, the influencer marketing industry has skyrocketed, reaching  USD 21.1 billion  in 2023. Even micro-influencers with smaller, more engaged followings are carving their own niche. Why? Consumers trust these individuals more than celebrities who are hard to relate to. In fact, studies prove it — influencer marketing drives positive returns for brands and influences consumer choices. No wonder millennials and Gen Zers are drawn to this lucrative avenue. However, with over 500,000 influencers on Instagram alone, more brands should be asking- which influencer is the best fit for my brand? Enter influencer analytics. What is influencer anal...

  Successful businesses are now realizing the crucial role of understanding customer needs, behaviors, and sentiments. Even with a stellar product, the challenge lies in reaching the right audience at the right time and maintaining customer loyalty. A study (on the loss of data, as Google plans to phase out third-party cookies) revealed that high-performing marketers are adapting; reallocating budgets, adopting new technology stacks, and emphasizing the collection of primary data. In it, the shift towards first-party data collection and research is particularly noteworthy. The demand for more targeted and specific quantitative research projects is on the rise. Therefore, primary market research is emerging as a crucial tool to counter the loss of cookies. What does this narrative essentially say about primary market research? While secondary research forms the base of decision-making, primary research fills in the gaps that only a nuanced and personal perspective can offer. With 32...

  In-depth interviews represent an immersive qualitative research methodology that involves one-on-one interactions between researchers and participants. It allows for a nuanced understanding of behavior patterns, moving beyond surface-level responses commonly found in quantitative research. The beauty of in-depth interviews is that they help capture the complexity of human behavior. It doesn’t stop at that. They offer a dynamic platform for participants to share their stories, providing researchers with rich qualitative data that can uncover intricate observations. Central to the success of such interviews are probing questions that encourage participants to delve into their experiences. Open-ended responses enable participants the freedom to express themselves, uncovering deeper insights that may otherwise remain concealed. In-depth interviews in user research In the pursuit of understanding behavior patterns to enhance products and cater to customer needs, effective communicatio...