Netscribes offers Data and insights for the digital economy.

  In the ever-evolving business landscape, strategic partnerships play a pivotal role in driving growth and success. The establishment and optimization of channel partner networks have become integral for companies looking to expand their market reach, improve operational efficiency, and enhance overall competitiveness. The Channel Partner Intelligence (CPI), a strategic framework of data-driven insights, advanced analytics, and technology to optimize channel partner relationships, plays a pivotal role in empowering businesses to make informed decisions, enhance collaboration, and achieve sustainable growth. What is Channel Partner Intelligence? CPI encompasses crucial components for optimizing strategic partnerships. These components include Performance Analytics for monitoring key indicators like sales and customer satisfaction, Market Analysis for understanding market dynamics and aligning strategies, Customer Insights for tailoring products and crafting effective marketing stra...

  Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict customer actions and enhance the overall customer experience. The process includes studying customers to gather intelligence data, ultimately leading to improved business outcomes. The key lies in understanding why customers behave the way they do and then leveraging these insights to refine strategies. The goal of collecting CI data is to use the information to personalize each customer’s experience. Why customer intelligence should matter to your business Customer intelligence introduces a novel strategy for enhancing customer success, support, experience, and marketing functions. It offers the chance to strengthen relationships by resolving issues and anticipating customers’ needs. PwC’s research found that ’good customer experience minimizes friction, maximizes speed and efficiency, and maintains a human element, embedded within the automation, AI, or oth...

  The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few months. This space has faced some obstacles in 2023 — inflation, supply chain disruptions, and changing consumer expectations. Amid these challenges, CPG is ever-evolving, and brands are constantly finding innovative ways to connect with consumers and stand out in the market. Changing consumer preferences, new technologies, and the growth of conscious consumers have created significant opportunities and challenges. It’s time to look at the CPG trends in 2024 that will impact the future. Let’s delve into the details. CPG outlook and trends in 2024 As we enter 2024, the CPG sector is expected to see transformative shifts. Changing consumer preferences, market dynamics, and technological advancements will shape this sector. DTC trends (Direct-to-Consumer), personalized experiences, health-based products, and sustainability are some of the key trends to watch out for i...

  The emergence of generative artificial intelligence (AI) stands as a pivotal moment, reshaping traditional paradigms of creative content creation. The ability of these sophisticated AI models to mimic human endeavors in generating diverse content is seen by their ability to produce text and images. These include blog posts to computer code snippets. As we delve into the impact of generative AI in market research, it becomes evident that we are witnessing a transformative shift. This extends beyond mere automation, revolutionizing marketing strategies, knowledge management practices, and ethical considerations. The prowess of generative AI models such as GPT-3, developed by OpenAI, is underscored by their capacity to adapt and create content that mirrors human-like fluency and coherence. A glimpse into the capabilities of these models reveals their potential to disrupt conventional content creation methodologies, encompassing marketing, software development, design, entertainment,...