Netscribes offers Data and insights for the digital economy.

  The landscape of global trade is undergoing a profound transformation, shaped by ongoing geopolitical tensions and shifting alliances. Recent events such as the Russia-Ukraine conflict and escalating US-China disputes have not only disrupted established trade flows but have also redefined the geopolitical contours of commerce. According to projections by UNCTAD, global trade witnessed a significant downturn in 2023, reflecting a decline of approximately  5%  compared to the previous year’s record levels, amounting to a staggering $1.5 trillion reduction. European Central Bank President Christine Lagarde aptly captured the essence of this transformation, noting a fragmentation of the global economy into competing blocs. This fragmentation underscores a fundamental shift in global trade patterns, with nations increasingly gravitating towards politically aligned trade partners. This trend, often referred to as “friendshoring” and “nearshoring,” signifies a departure from t...

  In 2024, the global healthcare sector is undergoing profound shifts amidst unprecedented challenges. From grappling with the aftermath of the COVID-19 pandemic to addressing persistent health inequities, healthcare providers are navigating a landscape marked by rising costs and labor shortages. In terms of healthcare market analysis, a Deloitte report estimates the cost of health inequities could triple to  USD 1 trillion  by 2040, or about USD 3,000 per person per year. Amidst these complexities, healthcare market analysis has emerged as a critical tool for informed decision-making. With AI and machine learning at the forefront, healthcare organizations are harnessing predictive analytics to streamline administration, diagnosis, and treatment. Moreover, as sustainability takes center stage and telemedicine redefines care delivery, understanding market dynamics becomes paramount. Healthcare market analysis not only identifies patient needs and preferences but also highl...

  In an era defined by interconnectedness, the landscape of e-commerce has transcended borders, offering boundless opportunities for businesses to expand their reach beyond domestic markets. With the rise of global commerce, B2B e-commerce companies are increasingly recognizing the importance of venturing into international territories. However, to truly thrive in these diverse markets, a mere translation of content is insufficient. Enter content localization — the strategic adaptation of content to resonate with the cultural and linguistic nuances of specific target markets. In this article, we delve into the pivotal role of content localization in navigating the complexities of global e-commerce, offering insights into its significance, best practices, challenges, and success stories. Understanding content localization Content localization transcends mere translation by tailoring content to suit the preferences, cultural norms, and linguistic intricacies of target markets. It inv...

  In the B2B transactions realm, the digital marketplace has ascended to paramount importance. The agility offered by e-commerce platforms is underpinned by the precision of backend operations, particularly inventory management. E-commerce demand forecasting emerges as a pivotal tool, enabling businesses to navigate the complexities of supply and demand with remarkable acuity. This technique harnesses the predictive power of data analytics to shape inventory strategies that are responsive and robust. The implementation of such forecasting is not just an enhancement but a revolution in the realm of B2B e-commerce, refining the way inventory is planned, managed, and optimized. This article delves into the transformative influence of e-commerce demand forecasting on inventory management, illuminating the competitive edge it grants in the B2B e-commerce sector. The evolution of inventory management in e-commerce Before digital transformation took center stage, inventory management in e...

  In the ever-evolving e-commerce space, product videos have emerged as indispensable tools for driving customer engagement and sales. Over the years, the landscape of e-commerce product videos has evolved significantly. It has shaped the way businesses showcase their offerings to potential customers. As we navigate through 2024, it becomes imperative to explore the latest trends and innovations in e-commerce product videos and their profound impact on the B2B e-commerce industry. From personalization to augmented reality integration, these advancements are revolutionizing the way businesses connect with their audience and drive conversions. Why E-commerce Product Videos are so important? E-commerce product videos play a pivotal role in enhancing the customer experience and driving engagement on online platforms. Numerous studies have demonstrated their effectiveness in increasing conversion rates and sales. With the ever-increasing competition in the e-commerce space, businesses a...

  2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. During economic uncertainties the Consumer Packaged Goods (CPG) industry is often faces a myriad of challenges. This is because it is incredibly sensitive to shifts in consumer preferences and serves as a barometer for the broader economic landscape. In the quest for growth, 80% of CEOs are turning to marketing as the driving force. To achieve this CPG companies are harnessing the power of artificial intelligence, having a comprehensive understanding of consumers, and adopting tailored marketing technology stacks. Latest consumer trends to watch out for Consumer trends in the CPG industry are continually evolving, influenced by various factors such as technological advancements, changing lifestyles, and shifts in consumer preferences. Staying abreast of these trends is crucial for CPG companies to remain competitive and meet the ever-shifting demands of the market ...