Netscribes offers Data and insights for the digital economy.

  As the healthcare industry reorients itself in response to COVID-19, competitive intelligence healthcare needs has become more important than ever. Keeping a close watch on competition strategies is crucial to protecting your organization from being blindsided. Whether you are responsible for GTM strategies, product development, or optimizing healthcare portfolios, continuous and comprehensive competitive intelligence healthcare demands is a key factor for success. Here’s how competitive intelligence can support key functions in healthcare organizations. 1. Market access Success in any new market requires a deep understanding of the competitive landscape – the competitors that exist, their services/procedures, reimbursement rates, and marketing strategies. This competitive intelligence healthcare demands offers strategic input for effective go-to-market decisions. For effective market access decisions, healthcare companies cannot rely on secondary information alone. Primary resea...

  The need for speed and agility post the COVID-19 pandemic has increased the demand for competitive intelligence. Now more than ever organizations need to stay on top of market changes prompted by aggressive competitive activity. There are many options available for firms looking to get an edge over their competition, but which option is best? Should you use a competitive intelligence tool or hire a professional service? We explore these two options below and outline some factors that may help you make the right choice. Competitive intelligence tools Competitive intelligence tools use technology to gather and synthesize competitive data. They typically capture data through secondary sources, such as news and announcements, company websites, patents, social media, annual reports, and public databases. Most CI software platform providers offer self-serve solutions that allow users to find competitive information without programming. Tools like these are customizable, scalable, and a...

All organizations gather competitive intelligence in some form or another.  Although prevalent, its impact on decision-making varies. In fact, in a study by HBR,  45%  of CI managers said that their insights made little difference to improve management decisions. What can CI managers and analysts do to drive greater impact from the competitive intelligence they provide? One way is to conduct it in a more structured and systematic manner. At Netscribes, we use standardized competitive intelligence processes to support our clients’ varied insight needs. Read on to give your CI efforts more clarity and direction.  Types of competitive intelligence processes Competitive intelligence supports a wide range of applications from making investment decisions to planning product launches. Depending on the purpose it serves, different types of competitive intelligence processes are carried out. Varying on specificity and duration (they could be more or less specific and of short...